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Media Relations Basic (1 day)
In this one-day workshop, participants will learn the reasons why journalists ask the questions they do, why reporters seem to need information "right now", how a newsroom operates, the importance of deadlines for reporters and the value of maintaining a good working relationship with journalists. Participants will also learn the value of preparing key messages for interviews, bridging those messages and the usefulness of rehearsing before doing an interview with a reporter. Each participant will also have the opportunity of doing an on-camera interview, with a follow-up critique.
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
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Media Relations Advanced (1 day)
Once a basic media relations course has been completed, a more intense one-day advanced media relations course takes participants to a higher level of preparedness in dealing with reporters. Each participant will have the opportunity to be interviewed three times during this workshop, which will allow for a very specific, very detailed critique.
Prerequisite - Basic Media Relations Training
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
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Emergency Public Information Officer (1 day)
There are times when the media and public will demand detailed information about an incident - and they're going to insist on obtaining as much information as possible in a timely fashion. This course will describe how to set up a Public and Media Inquiry Room, the importance of sharing information with residents, and how the media can be of incredible assistance in conveying critical messages in times of emergency.
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
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Public and Media Relations for Front-Line Personnel (1 day)
Whether you're a shift supervisor, a plant foreman, an administrative assistant or the security guard at the front gate, this workshop is a must for anyone who knows they may have to deal with the public or the media during a crisis. There are times when not only reporters, but also the public demands information about an incident - and, they'll insist on obtaining as much information about the incident as quickly as possible from someone credible. When an emergency occurs, emotions run high. Your organizations neighbours, stakeholders and residents will be on the phone or knocking at your door to find out what happened, and if they're going to be safe.
This one-day workshop describes the processes involved in setting up a Public and Media Inquiry Room - a key to how an organization deals with a major emergency - the importance of sharing as much information as possible with residents, stakeholders and neighbours, and how the media can be of assistance in conveying critical messages to important audiences in times of an emergency.
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
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Crisis Communications Basic (1 day)
The clear reality is that organizations experience crises at times. This one-day workshop offers numerous ideas on how an organization can be best equipped to deal with a crisis, because managing the information needs in a crisis can be demanding and it is a huge responsibility. Discussions will involve a definition of crisis communication, what role the crisis management team plays, the importance of having a well-prepared crisis communication team during an emergency, the role the media will play in a crisis, how the public is impacted during a crisis and issue management - identifying a crisis before it occurs.
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
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Crisis Communications Advanced (1 day)
Following completion of the basic crisis communication workshop, participants will be 'put to the test' and use the knowledge they gained in this more intense one-day course. After a review of what was learned in Crisis Communication - Basic, a crisis communications plan will be developed. Workshop participants will also be given the opportunity to take part in a tabletop exercise in the afternoon. Each person will be assigned a role as a member of the crisis communication team and coordinate their responsibilities with the other members of the team during the exercise, including how to prepare for media briefings and news conferences.
Prerequisite - Basic Crisis Communications Training
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us
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Risk Communications (2 days)
Could you explain a potentially negative issue to someone in seven words or less without using "no", "not", "can't, or "won't" in the explanation? This highly participatory two-day session will provide you with the tools to do just that. Risk Communication continues to evolve as one of the critical forms of communication for the 21st century. Originally developed by Dr. Vince Covello, a physician and professor at Columbia University in New York, Risk Communication explores the reasons for open, honest, face-to-face, transparent communication during times of upheaval. Over the two days, participants will learn how to deal with difficult individuals or groups who may be facing a change in their community that has made them feel uneasy and uncomfortable - a change your company has created. Participants will learn the fundamental importance of building trust and credibility, how to identify audiences and target messages, public perceptions of risk and how to recognize and respond to them, how to develop strategies for successful public consultation, and how to build risk communication skills inside your organization.
This seminar is important for anyone involved in operations and plant management, occupational medicine, safety, and environmental, public, regulatory and/or government affairs.
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
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How to Present an Effective Open House (half day)
Offering your customers the opportunity to attend an open house takes detailed planning, time and allows the potential for your company to 'show off'. An open house may also create an opportunity to expose your organization in ways that may not have been explored previously. In order for the open house to be successful it must be planned and staged in such a way that attendees leave with a sense of greater understanding of both your organization and the issue that has been presented. This half-day workshop addresses the reasons why an open house should or should not be held, why visual stimuli enhance open houses and how to create an atmosphere of mutual understanding and relaxation - for both the attendees and those within your organization.
Course loading is 12 persons per session.
Cost: For more information on pricing please contact us.
Please Note: This course is offered whenever enough students express an interest in it. If you would like to take this course please contact us at registrar@ru-ready.com with the number of participants and the dates you are interested in.
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How to Set Up an Effective Town Hall Meeting (half day)
Town hall meetings can often times be highly stressful events for those conducting the meeting and for those in attendance. This half-day workshop offers insights into how successful town hall meetings are staged, so that all those involved in or concerned about an issue have a chance to ask important questions or voice their concerns. The way the meeting room is set up, body language and the way questions are answered all have a bearing on the success - or failure - of a town hall meeting.
Course loading is 12 persons per session.
Cost: For more information on pricing please contact us.
Please Note: This course is offered whenever enough students express an interest in it. If you would like to take this course please contact us at registrar@ru-ready.com with the number of participants and the dates you are interested in.
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Strategic Planning (1 day)
This workshop offers participants concrete examples of conducting research, analyzing that research, communicating with various audiences and the vital element of evaluating those communication efforts on an on-going basis. Strategic planning identifies the most favourable tools to use in various situations, the importance of setting time lines and assigning responsibilities, developing a realistic budget and explains the reasons why strategic plans must be considered 'living documents'.
Course loading is 10 persons per session.
Cost: For more information on pricing please contact us.
Please Note: This course is offered whenever enough students express an interest in it. If you would like to take this course please contact us at registrar@ru-ready.com with the number of participants and the dates you are interested in.
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Community Liaison Session
ERMC will facilitate a Community Liaison Session at a selected location by the Client. A Community Liaison Session is an information exchange between the client and the local community and lasts for approximately three hours. The session is used to introduce the client and their Emergency Preparedness Program to the local communities emergency response personnel. Participants will leave the session with an enhanced understanding of each others emergency response capabilities. The session will consist of a joint presentation by the client and ERMC followed by a tabletop exercise. A tour of a clients facility may also be included in the session.
ERMC will contact the participants on behalf of the client. Participants will include the local Fire, Police, EMS, Hospital, Director of Disaster Services or Emergency Measures Organization, Local Community Officials, etc. ERMC will arrange for a facility, inviting of participants, developing the tabletop exercise and facilitating the session.
The training is based on the Emergency Response Plan of the client.
Course loading is 25 persons per session.
Cost: For more information on pricing please contact us.
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